Emma B. Home is a renowned interior designer and manufacturer based in Hamburg, known for her eclectic style and her commitment to craftsmanship. However, her previous brand identity no longer reflected the sophistication, depth, and quality of her work. It felt outdated and lacked the emotional richness that defines her practice.

To address this, we developed a complete rebrand — one that sharpens her positioning and creates an identity as refined and multifaceted as her interiors and custom-made furniture.

At the heart of the new brand is a custom serif wordmark paired with a distinctive monogram. The monogram, an abstract interpretation of her initials, brings a sense of luxury and individuality to every application. It acts as a subtle signature of her aesthetic: bold, personal, and unmistakably her own.

Our collaboration extended far beyond the visual identity. United by a shared love for detail and quality, we worked closely with Emma across multiple touchpoints — from product elements like phone cases, to a redesigned website, to spatial applications and signage. The result is a cohesive brand world that elevates her expertise and appeals to a discerning clientele.

Imagery & Visual Language

For the imagery, we wanted to present Emma’s first chaise longue in a completely unexpected way. By placing the piece in unconventional settings and experimenting with light and scale, we created a series of photographs that highlight the craftsmanship and emotional presence of her furniture. Working with photographer Ralf Baiker allowed us to bring this vision to life with strong, expressive visuals.

Graphic Elements & Material Scans

To build an even deeper visual universe, we abstracted and magnified material and textile details. These close-up scans introduced a tactile, layered graphic language — one that mirrors the richness and complexity of Emma’s products and interior spaces.