The brief we get most often:
"The work is good. But the brand doesn't say so anymore."
A boutique hotel whose website hasn't changed since 2015. A respected architect with a portfolio buried in a template. A public-sector education team with a brand that sounds like an authority and looks like a leaflet.
These are the projects we take on. Visual identities for organisations whose work has overtaken their look — built with the slow stuff: strategy that holds, craft that doesn't get loud, and the restraint to leave things out.
I'm Elisabeth Pichler. Founder and senior designer at Studio Well. Bauhaus-trained, twenty years in. Verena Kalser joins projects that need strategic depth. We're small on purpose — three projects per year, picked with care.
Selected work
Our clients have been featured in:
What Keeps Us Busy
Strategy & Positioning
Describe the service and how customers or clients can benefit from it.
Visual Identity
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System & Templates
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Web Design
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Your work has a standard. Your brand should too
What it's like to work with us
"I’m really happy with our collaboration. You understood exactly what I was looking for and turned it into reality—always listening closely and adjusting to make sure I felt heard.I genuinely enjoyed the entire process—from the first moodboard to the label prototypes. That part was probably my favorite. I also really love your clean, modern design style—it felt like such a good fit for my brand."
Chiara Bellani, Cbel, Italy / Belgium
What our client say about working with us
“Studio Well helped us shape a clear, confident brand for the Nava Project—one that didn’t just look good, but actually moved things forward.
Their strategic approach and thoughtful design made a real impact—helping us excite not just our audience, but also investors and partners.
The collaboration was creative, smooth, and refreshingly straightforward. Exactly what we needed at a crucial stage of growth.”
Timo Matthias, Nava Project – Brazil
What our client say about working with us
“Our connection with Lena and Lilly from Studio Well goes far beyond a typical client relationship—they’ve truly become trusted partners on our journey.
With a deep understanding of our vision as a Female Leadership Academy, and a rare blend of strategic and creative expertise, they’ve helped shape a brand that feels both distinctive and deeply professional.”
Female Leadership Academy, Hamburg / Germany
