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Your work is strong. Your brand should say so.

Get the free Brand Starter Guide

Studio Well is a boutique design studio working across Germany, Italy and South Africa. We build visual identities for founders and teams in hospitality, lifestyle, health, tech, and culture — brands that look exactly like the work they represent.

Most of our clients come to us saying the same thing:

My work is good. But when people land on my website, they don't see it.

  • The visual identity looks generic — or outdated — next to the quality of the actual work

  • The wrong clients are getting in touch. Or no one is.

  • The brand was fine at the start. It hasn't kept up since.

  • There's no consistent system — every new touchpoint has to be figured out from scratch

We've worked with founders across different continents. The problem is always the same.

Talented people with unclear brands lose work to competitors who look more put-together — even when the work itself is weaker. We've seen it dozens of times. It's a solvable problem.

Our clients have been featured in:

Selected work

We work across hospitality, architecture, lifestyle, tech, culture and publishing — with founders, studios and teams in Germany, Italy, Portugal and Brazil.

 

Industries change. The question stays the same: does your brand actually reflect what you do?

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See how we work

Our process

Three steps. No mystery.

01

Understand the brief

We start with a proper conversation. Your business, your audience, what you want to be known for, and what's not working right now. We listen before we design anything.

02

Build the identity

We develop the visual language — logo, type, colour, tone — rooted in what makes you different. Everything is designed to work across the channels you actually use.

03

Hand it over properly

You leave with a complete brand system: files, templates, guidelines, and the knowledge to use them. No dependency on us to keep things consistent.

Ready to get started?

Not sure if your brand needs a full rebuild or just a reset?

Send us a brief description of where you're at. We'll look at it and come back within 24 hours with an honest read — including if we think you're not ready for this yet.

Pick the package that matches where you are:

BRAND FOUNDATIONS

For new businesses launching for the first time

Abstrakte 3D-Komposition

What's included:

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  • Positioning and strategy session

  • Logo and visual identity

  • Core style guide

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You leave with a brand that looks considered from day one.

Tell us about your project

BRAND
RESET 
(Most requested) 

For businesses that have outgrown their current look

Image by Pawel Czerwinski

What's included:

  • Complete brand system

  • Guidelines and templates

  • Team training session

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You leave with a system the whole team can run without coming back to us.

Tell us about your project

BRAND SYSTEM & SUPPORT

For growing teams that need consistency at scale

Abstrakte Farbmalerei

What you get:

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  • Complete brand system

  • Guidelines & templates

  • Team training

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Outcome: 

A brand system you can actually run with.

Tell us about your project

Not sure
which one?

Describe what's going on and we'll tell you which makes sense — or whether something else entirely would serve you better.

What it's like to work with us

"I’m really happy with our collaboration. You understood exactly what I was looking for and turned it into reality—always listening closely and adjusting to make sure I felt heard.I genuinely enjoyed the entire process—from the first moodboard to the label prototypes. That part was probably my favorite. I also really love your clean, modern design style—it felt like such a good fit for my brand."

Chiara Bellani, Cbel, Italy / Belgium

What our client say about working with us

“Studio Well helped us shape a clear, confident brand for the Nava Project—one that didn’t just look good, but actually moved things forward.

Their strategic approach and thoughtful design made a real impact—helping us excite not just our audience, but also investors and partners.

The collaboration was creative, smooth, and refreshingly straightforward. Exactly what we needed at a crucial stage of growth.”

Timo Matthias, Nava Project – Brazil 

What our client say about working with us

“Our connection with Lena and Lilly from Studio Well goes far beyond a typical client relationship—they’ve truly become trusted partners on our journey.

With a deep understanding of our vision as a Female Leadership Academy, and a rare blend of strategic and creative expertise, they’ve helped shape a brand that feels both distinctive and deeply professional.”

Female Leadership Academy, Hamburg / Germany
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