Most briefs we get aren't complicated. They just haven't been thought through yet.
That's what the first conversation is for. We ask the right questions — about your audience, your competitors, what you want people to feel when they see your brand — and work from there. Three packages, depending on where you are right now.
BRAND
FOUNDATIONS
For new businesses launching for the first time
You know what you do. You're not yet sure how to show it. We build the visual foundation — logo, colour, type, core message — so you launch looking like you mean it.
Includes:
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Positioning and core message
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Logo and visual identity
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Brand guidelines
You leave with a brand that looks considered from day one. Not a placeholder.
BRAND RESET
(most requested)
For businesses that have outgrown their current look
The business has moved on. The brand hasn't. We go back to the brief, sharpen the positioning, rebuild the identity, and make sure everything — from the logo to the website — actually matches what you do now.
Includes:
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Brand strategy and direction
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Full identity redesign
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Website look and key touchpoints
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Templates for daily use
You leave with a brand your clients recognise — and your competitors notice.
BRAND SYSTEM & SUPPORT
For growing teams that need consistency
You've got a brand. The problem is keeping it consistent as the team grows. We build the system — rules, templates, guidelines — and train whoever needs to use it. Your team can run it without coming back to us.
Includes:
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Complete brand system and usage rules
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Templates for day-to-day content
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Team training
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Ongoing design support (optional)
You leave with a brand your whole team can apply correctly, every time.
We've worked with founders across different continents. The problem is always the same.
Our process
Three steps. No mystery.
01
Understand the brief
We start with a proper conversation. Your business, your audience, what you want to be known for, and what's not working right now. We listen before we design anything.
02
Build the identity
We develop the visual language — logo, type, colour, tone — rooted in what makes you different. Everything is designed to work across the channels you actually use.
03
Hand it over properly
You leave with a complete brand system: files, templates, guidelines, and the knowledge to use them. No dependency on us to keep things consistent.
Frequently asked questions about Studio Well: services, process, pricing, timelines. From brand strategy to website design.
We work with boutique hotels, lifestyle brands and cultural institutions – businesses that have built something real and need a brand that finally matches.
Studio Well is based in Munich, with roots in South Tyrol and five months a year in Cape Town, South Africa. Most collaborations run remotely – but when a client is nearby, we come by in person.
Studio Well is led by Elisabeth Pichler, a senior brand designer with over twenty years of experience. Every project runs directly through her, supported by a curated network of designers, developers and photographers when needed. The constant is the strategic thinking and the standard – the team scales to what each project calls for.
Brand Foundations is for new launches – strategy, identity, first applications from scratch. Brand Reset is for established brands that have outgrown their current look. Brand System is for teams that need design systems and templates to keep consistency at scale.
Both. Website design and development are part of most of our projects – from small brand sites to full hospitality websites with booking integration. We work with a trusted network of developers when needed.
A full rebrand (strategy, identity, applications) usually takes three to five months. A brand reset for an established company is often faster – six to twelve weeks depending on scope.
Projects range from around ten thousand Euros for a focused reset to over thirty thousand for a full brand foundation with website. Every offer is tailored – no packages, no hourly rates for creative work.
Yes. We've worked with clients across Germany, Italy, Belgium, Portugal and Brazil – some in person, most remotely. Project fit matters more than location.
Absolutely. Many long-term clients started with a single project – a logo refresh, a small website, a first strategy session – and grew the collaboration from there.
Every project starts with an unpaid first call to understand what you're working on. Then we send a written proposal within one week. If we start, the first phase is always research and strategy – design comes only after the foundation is set.
What it's like to work with us
I'm really happy with our collaboration. You understood exactly what I was looking for and turned it into reality — always listening closely, always adjusting until I felt heard. I genuinely enjoyed the entire process, from the first moodboard to the label prototypes. And I love your clean, modern design style — it felt like such a good fit for my brand.
Chiara Bellani, Cbel, Italy / Belgium
What our client say about working with us
“Studio Well helped us shape a clear, confident brand for the Nava Project—one that didn’t just look good, but actually moved things forward.
Their strategic approach and thoughtful design made a real impact—helping us excite not just our audience, but also investors and partners.
The collaboration was creative, smooth, and refreshingly straightforward. Exactly what we needed at a crucial stage of growth.”
Timo Matthias, Nava Project – Brazil
What our client say about working with us
“Our connection with Studio Well goes far beyond a typical client relationship—they’ve truly become trusted partners on our journey.
With a deep understanding of our vision as a Female Leadership Academy, and a rare blend of strategic and creative expertise, they’ve helped shape a brand that feels both distinctive and deeply professional.”
Female Leadership Academy, Hamburg / Germany