Cultural education sits in an unusual position: it's publicly funded and administratively managed, but its audience — artists, teachers, cultural workers — responds to warmth, not bureaucracy.

Most public sector design plays it safe. Neutral colours, institutional layouts, nothing that surprises. That approach would have killed the project before anyone signed up.

We built a colour system that works against type. Light, airy tones as the foundation — then unexpected pops of purple, mint green, yellow-green, and dusty blue layered across sections. Each area of the platform has its own colour, but they hold together as a system.

A recurring arrow shape carries through every page — dynamic, directional, alive. The typography is clean and modern. Nothing about it reads as municipal.

The result looks like somewhere you'd actually want to spend time — which matters when you're trying to convince independent artists to register their work on a government platform.

Complete visual identity, platform design, and communication materials — all from scratch. The platform covers listings, a CoLab for exchange, a funding database, and a newsletter. Every touchpoint uses the same system: consistent, recognisable, and light enough to feel like an invitation.

KUBI Stormarn is live — actively used by cultural institutions, artists and educators across the district. Credit where it's due: it says "Site by Studio Well" in the footer.