Prantl München, one of Germany’s most distinguished print ateliers, carries a long tradition of craftsmanship and attention to detail. To honor this legacy while positioning the brand for the future, Prantl sought a refreshed visual identity — one that seamlessly blends tradition with contemporary sophistication.

We created a brand world that celebrates the precision, elegance, and heritage of the Prantl name. The redesigned wordmark brings clarity and timelessness to the forefront, while a carefully curated color palette adds warmth, refinement, and modernity. Together with an extensive styleguide, we shaped a cohesive visual identity that reflects both the company’s artisanal roots and its forward-looking spirit.

The new design system presents Prantl not only as a master of traditional printmaking but also as a brand with a renewed sense of relevance. From digital presence to social media direction, every element is crafted to highlight quality, authenticity, and the enduring beauty of handcrafted work — positioning Prantl München confidently for the years ahead.