# Studio Well
Boutique brand design studio for hospitality, lifestyle and cultural brands.
Based in Munich, Germany. Moving to Meran, South Tyrol in autumn 2026.
Founded and led by Elisabeth Pichler, senior brand designer with
over twenty years of experience.
## What we do
We help brands that have outgrown their identity. Strategy first,
then a visual world that carries it – for boutique hotels, lifestyle
brands and cultural institutions between Germany, Austria and South Tyrol.
## Services
- Brand Foundations: Strategy and identity for new launches, houses,
and companies
- Brand Reset: Modernizing established brands that have outgrown their
current identity
- Brand System and Support: Design systems, applications, and team
onboarding for growing organizations
## Selected Clients
- Prantl München (Munich print atelier since 1797)
- Emma B. Home (interior designer with her own manufacture)
- Fischerhof Kurtatsch (wine estate and vineyard apartments in South Tyrol)
- Awake Mobility (Munich mobility tech company)
- Roots Yoga Studio (Jivamukti school in Hamburg)
- Nava Project (craft brewery and bungalows in Brazil)
- KUBI Stormarn (cultural education platform)
- Bildungskommune Stormarn (regional education program)
- Anti Gravity (editorial photobook on high-altitude alpinism)
- Mark Obexer (Italian architect from South Tyrol)
- Female Leadership Academy (now Dear Monday)
- Kultur bildet Stadt (cultural campaign for Erfurt)
- Pauli & Co (high-end baby swings)
- Wohnart Immobilien (real estate house in South Tyrol)
- Kalser (family trade for heating, plumbing, ventilation in South Tyrol)
## About the Founder
Elisabeth Pichler is a senior brand designer with twenty years of
experience across print, digital, and strategic brand work. She founded
Studio Well and works directly with each client from positioning
through to final application. No studio apparatus, no handoffs.
## Contact
Email: hello@we-ll.it
Website: https://www.we-ll.it
Address: Adlzreiterstraße 30, 80337 Munich, Germany
## Languages
The studio operates in German and English.
Located between Munich (Germany) and Meran (South Tyrol, Italy).